Category Archives: Case Studies

The Wedding Business and Me

  By E.T. Barton | March 26, 2012 - 3:14 am | Case Studies, Guest Bloggers, Small Business Advice, Spotlights
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The following article is from one of the smartest women I know, Jill Bensley of JB Research.  The amount of information this woman knows is mind-blowing, and she literally taught me everything I know about Market Research.  In a nutshell, she is MY Business Guru.  She doesn’t blog often, but when she does, she often shares some fantastic information and sometimes “hard numbers.”  This article is evidence of that.  Check it out.  And if you’re smart, you may want to subscribe to her feed.  ********************************************************************************** The Wedding Business and Me | JB Research – Good to Know. As we roll … Continue reading →

CASE STUDY: A Coffee Ship with a Kick Part 1–A Job Well Done

  By E.T. Barton | February 14, 2012 - 11:04 pm | Case Studies, Getting Customers, Small Business Advice, Spotlights
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In previous case studies, I said that I wouldn’t call out the name of any businesses that I named in my Case Studies.  I said that because I do not wish to inadvertently harm any businesses that I discussed.  I am about to break that rule, however… but for a reason.  I am naming this business because I think they are doing so much right, they deserve the accolades.  However, no matter what business you are in, there is always room for improvement.  So today, I will name this business, point out everything they are doing right, and then make … Continue reading →

Lesson Learned: A Faster Way to Setup A New Computer

  By E.T. Barton | December 20, 2011 - 9:23 pm | About, Case Studies, Lessons Learned, Money Making Tips, Money Saving Tips, Step-by-Step Instructions
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This past weekend has been yet another eventful “Lesson Learned the Hard Way” weekend.  This weekend, I had my laptop die an untimely death.  To say it was unexpected would be a lie.  I saw the signs; I knew it was going to stop working for me sooner rather than later.  Thus, at the first sign of serious trouble, I began to think of laptops I have loved and lost over the years.  As I did, I suddenly realized a very disturbing fact:  I have gone through four laptops in nine years. As you can imagine, I was not delighted … Continue reading →

The SpongeBob SquarePants School of Business

  By E.T. Barton | November 28, 2011 - 10:42 pm | Case Studies, Getting Customers, Increasing Profits, Money Saving Tips, Small Business Advice, Spotlights
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  Okay, I have a confession to make:  I am a Mom.  Even worse, I am a Mom with a Toddler.  What that means is that as a “Mom with a Toddler,” I know all the words to “Elmo’s World.”  I also know how to “Do the Pigeon” and that “C is for Cookie” (which is good enough for me).  I know how to read Dora’s map, and I know Hannah Montana’s true identity. What’s more… I know “who lives in a Pineapple under the sea.” Why do I know these things, you may wonder? Well, as any Moms with … Continue reading →

Bookkeepers – Have You Protected Your Own Backside?

  By E.T. Barton | July 18, 2011 - 7:46 pm | Bookkeeping, Case Studies, Fighting Fraud, Internal Controls, Money Saving Tips, Step-by-Step Instructions, Virtual Bookkeeping
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Hello Readers (and especially the Bookkeepers), Today, I am going to talk about something that is really close to home for me.  I’m going to talk about ME!  (Yay!… My favorite subject.)  Okay – all kidding aside.  Something interesting happened to me this weekend.  This past weekend, I was actually accused of being in collusion with an Embezzler for the first time EVER!  ME!  The Embezzler Slayer (a term I’ve lovingly dubbed myself).  The Creator of the Diary of a Bad, Bad Bookkeeper.  I kid you not.  Someone actually said to my face that they believed embezzlement happened when I … Continue reading →