Category Archives: Getting Customers

CASE STUDY: When Making Any Sales, “The Eye Buys”

  By E.T. Barton | December 12, 2011 - 11:18 pm | Getting Customers, Increasing Profits, Money Making Tips, Small Business Advice
4 Comments

In today’s case study, I am reviewing a Pet Shop.  This pet shop is in a mall in Spain, (the only mall in town) and it is the only pet shop for several miles.  A LOT of people walk by this store everyday, but not so many actually go into the store.  By looking at the picture, can you guess why?    Their Three Biggest Mistakes Myself – I had probably walked past this shop about a  dozen times, on several different mall visits, when I suddenly realized there was a pet shop located right smack dab in the middle … Continue reading →

The SpongeBob SquarePants School of Business

  By E.T. Barton | November 28, 2011 - 10:42 pm | Case Studies, Getting Customers, Increasing Profits, Money Saving Tips, Small Business Advice, Spotlights
3 Comments

  Okay, I have a confession to make:  I am a Mom.  Even worse, I am a Mom with a Toddler.  What that means is that as a “Mom with a Toddler,” I know all the words to “Elmo’s World.”  I also know how to “Do the Pigeon” and that “C is for Cookie” (which is good enough for me).  I know how to read Dora’s map, and I know Hannah Montana’s true identity. What’s more… I know “who lives in a Pineapple under the sea.” Why do I know these things, you may wonder? Well, as any Moms with … Continue reading →

Paint a Target on Your Customers

  By E.T. Barton | November 14, 2011 - 10:09 pm | Getting Customers, Small Business Advice
26 Comments

In BOOKKEEPING MONEY-SAVING TIP #4: Analyze Your Business Location, I discussed the fact that many businesses make the mistake of choosing a bad retail location because they don’t analyze the location in relationship to their competitors.  In actuality, proximity to competitors is merely one reason why a business location can fail.  Another common reason is failure to identify the customers in that location’s area.  If you don’t know who your customers are and where they are located, your business can go down in flames at any point of a business’s life. In other words – if you know WHO your … Continue reading →

How BNI Can Help You Get Customers

  By E.T. Barton | September 2, 2011 - 8:26 pm | EBooks, Getting Customers, Virtual Bookkeeping
6 Comments

BNI (Business Networking International) – www.bni.com The Following Excerpt is from our newest Book – “How to Start a Lucrative Bookkeeping Business.”  We will be launching this book on June 30th, so if you have any comments about this excerpt (or testimonials), please fill us in.  We want to make sure to have the most thorough information we can find. If you would like an update of when this book will be released, sign up for our blog’s email newsletter.  It is only sent out once a month.  You can sign up by simply filling in the form to the … Continue reading →

Referrals for Your Bookkeeping Business

  By E.T. Barton | August 1, 2011 - 1:32 pm | Bookkeeping, Getting Customers, Guest Bloggers, Small Business Advice, Spotlights, Virtual Bookkeeping
1 Comment

Sylvia Jaumann has been a bookkeeper for over 20 years and runs Savvy Bookkeeping Systems.  She is the author of books, ebooks and reports on starting and running bookkeeping businesses.  You can read more articles on her website http://www.startbookkeepingbusiness.net. ********************************************************************************** Most successful freelance bookkeepers find that they get their best clients through referrals from other people. These are the clients who pay your invoices promptly, are easy to work with and typically (but not always), hand in their paperwork to you in a fairly organized fashion. Why, you ask? Simply because of the social pressure that comes from being referred … Continue reading →