Category Archives: Increasing Profits

How to Start a Business with Little or No Cost

  By Guest Blogger | May 17, 2012 - 7:25 pm | Bookkeeping, Increasing Profits
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Many future entrepreneurs are looking to start a home-based or internet business but may not have the funds necessary to get the company off the ground. We all have great ideas but few have the money to launch those ideas. Fortunately, individuals that take the time to do a little research will be pleasantly surprised by how much can be accomplished without a lot of money. The internet provides you access to a number of free or low-cost resources which can be used to help you on your journey to becoming a successful business owner. As long as can provide … Continue reading →

Is a Loyalty Program Right for Your Business? Part 2

  By E.T. Barton | March 28, 2012 - 12:39 am | Getting Customers, Increasing Profits, Money Making Tips, Money Saving Tips, Small Business Advice
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Yesterday, in the article “Is a Loyalty Program Right for Your Business? Part 1,” I discussed what a loyalty program is, and how it can bring back repeat customers, which should appeal to any business looking to stay afloat.  I then went over four different loyalty programs that any business can utilize, as well as examples of those programs and the Dollars and Cents of the program.  Those programs were:  Buy 10 Get 1 Free, Free Gift with Gift Card / Loyalty Program Purchase, Collusion Programs, and Try Before You Buy.   Today, however, I am going to discuss four other … Continue reading →

Growing Your Business in a Screwed Up Economy

  By E.T. Barton | January 24, 2012 - 10:35 pm | Decreasing Expenses, Getting Customers, Increasing Profits, Small Business Advice
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I don’t know about you, but I am SOOOOO tired of hearing about the screwed up economy. I see it on TV shows and in movies. I hear about it on the radio and in casual conversations. I even read about it in books, newspapers and on blogs. Everyone – no matter where they are in the world – seems to be freaking out about the worst economy that has happened in nearly a century.  This panic seems to lead to more panic until finally, all I can think is, “How is the economy going to recover if no one … Continue reading →

A Surefire Way to Get Your Bookkeeping Clients to Agree to Your Rate Increase

  By Linda Hunt | January 18, 2012 - 5:01 am | Bookkeeping, Getting Customers, Increasing Profits, Money Making Tips
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In a recent article, I shared how a bookkeeper can face their fears and have the “money conversation” with clients about raising rates. Today, I want to share some practical ways to approach this touchy topic with clients. Over the years I’ve come up with what I call a price increase formula. I have never had a bookkeeping client object to my rate increase since I began implementing it. I discovered that the key was to be prepared. I recommend that you script out what points you want to cover in a verbal conversation as well as written communication in … Continue reading →

CASE STUDY: When Making Any Sales, “The Eye Buys”

  By E.T. Barton | December 12, 2011 - 11:18 pm | Getting Customers, Increasing Profits, Money Making Tips, Small Business Advice
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In today’s case study, I am reviewing a Pet Shop.  This pet shop is in a mall in Spain, (the only mall in town) and it is the only pet shop for several miles.  A LOT of people walk by this store everyday, but not so many actually go into the store.  By looking at the picture, can you guess why?    Their Three Biggest Mistakes Myself – I had probably walked past this shop about a  dozen times, on several different mall visits, when I suddenly realized there was a pet shop located right smack dab in the middle … Continue reading →