How to Brand Your Business

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The following is another excerpt from our newest eBook,“How To Start A Lucrative Virtual Bookkeeping Business,” which will be officially launched tomorrow – June 30th, 2010.  I realized that although the book is largely about starting a bookkeeping business, I’ve actually put some of my best business advice in the book as well.  Today is the last day to get it for 50% off, and be entered to win the 8GB iPod Touch, because once it’s launched the price will be $29.90.

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Diary of a Bad, Bad Bookkeeper – (Day 1) A New Job

Betty Bookkeeper Headshot

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Dear Diary,

I just started my new job today, and it’s perfect.  It’s a small company with only a few employees, most of whom are never in the office – they all work “in the field.”  Also, there’s a receptionist, so I won’t have to be constantly answering the phone (thank goodness for that).  The receptionist is very friendly, and I can tell that she’s looking forward to having another woman in the office.  Most of the other employees are men – all the better for … Read More

The SpongeBob SquarePants School of Business

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Okay, I have a confession to make:  I am a Mom.  Even worse, I am a Mom with a Toddler.  What that means is that as a “Mom with a Toddler,” I know all the words to “Elmo’s World.”  I also know how to “Do the Pigeon” and that “C is for Cookie” (which is good enough for me).  I know how to read Dora’s map, and I know Hannah Montana’s true identity.

What’s more… I know “who lives in a Pineapple under the sea.”

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Diary of a Bad, Bad Bookkeeper: A Cautionary Embezzlement Tale for Small Business Owners Everywhere

Meet Betty Bookkeeper 

She’s embezzling thousands of dollars a month from her unsuspecting Small Business Owner boss. Her boss has absolutely no idea because she seems like such a good woman. It’s that trust which makes it so tempting and so easy for Betty to steal.

Do you have a Betty Bookkeeper? Or are you a Bookkeeper who worries about protecting your reputation? Then this book is for you. This book is a work of fiction with some non-fiction advice. It was originally written to help small business owners spot and stop embezzlement in their small business … Read More

Laptop Features to Consider For Small Businesses

The following is an excerpt from our eBook, “How to Start a Lucrative Virtual Bookkeeping Business.”

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One of the things I see a lot of when it comes to bookkeeping is laptops…lots of laptops.  Some work incredibly well (whether for bookkeeping or anything else) while others work horribly.  Thus, I have compiled a list of features to consider when shopping for any laptop, whether for bookkeeping alone, or for business in general.

(If you have any further recommendations, please leave them in the comments so that other readers will know what to consider.)

  • Must-Have Features … Read More
  • How to Send an Email Blast Without Getting Spam’d

    Many times, when businesses try to send out multiple emails at once, they end up getting put into the receiver’s Spam box.  It isn’t because the receiver doesn’t know the sender.  It’s usually because the sender has chosen more then 5 people (or some number just as disturbingly small).  It can be really frustrating when you have to send out an email blast to a multitude of people, and then never hear from them because the message ended up in their Spam folder, and they never check their Spam folder.   To bypass this, you simply need to send out an … Read More

    Diary of a Bad, Bad Bookkeeper: Paypal

    Betty Bookkeeper Headshot

    Dear Diary,

    Betty Bookkeeper HeadshotToday I got an intriguing email.  The email was a confirmation from PayPal.  It said that we had spent $150 on an online order.  Since the company does not have a PayPal account, I knew it was a scam – a Phishing Scam, where some con artist is trying to get access to our account.  When you click on the links in the email, … Read More

    The 10 Customer Service Rules that All “Big Businesses” Utilize

    You may be wondering, “E.T. Barton is a bookkeeper and a researcher.  What the heck could she possibly know about customer service?  What qualifies her to teach a lesson like this one?  She’s ‘Back Office’ – NOT Retail.” 

    Picture by thadz

    SignTo be quite honest…I rock at customer service.  I mean, I seriously kick butt.  But that is not actually what qualifies me as a customer service expert.  What qualifies me is the fact that one of my very first jobs – back when I was in … Read More

    Diary of a Bad, Bad Bookkeeper (Day 55) – The Sister Company Scam

    Betty Bookkeeper Headshot

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    Dear Diary,

    Today I became a business owner.  That’s right, I’ve opened my own business and am about to make a million dollars the easy way – with little or no money down.  Okay – I spent a little money.  But technically, it wasn’t my money.  It was my boss’s money – or maybe I should call him my “investor” – not that he knows he’s an investor.

    If only all those companies touting their “make a million dollars without doing any … Read More

    BOOKKEEPING MONEY-SAVING TIP # 13: Make Money With Your Website (Part 1)

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    Believe it or not, when I first decided to start my own business seven years ago, I did not want to do bookkeeping.  I may be good at it, but I’ve never LOVED it (not like my Mom does).  Instead, I wanted to make “just enough money” so that I could stay home with my newborn daughter, and maybe do a bit of romance-writing on the side.  If that meant busting my behind and selling Mary Kay products to support my family, I was going … Read More