Category Archives: Money Making Tips

Is a Loyalty Program Right for Your Business? Part 2

  By E.T. Barton | March 28, 2012 - 12:39 am | Getting Customers, Increasing Profits, Money Making Tips, Money Saving Tips, Small Business Advice
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Yesterday, in the article “Is a Loyalty Program Right for Your Business? Part 1,” I discussed what a loyalty program is, and how it can bring back repeat customers, which should appeal to any business looking to stay afloat.  I then went over four different loyalty programs that any business can utilize, as well as examples of those programs and the Dollars and Cents of the program.  Those programs were:  Buy 10 Get 1 Free, Free Gift with Gift Card / Loyalty Program Purchase, Collusion Programs, and Try Before You Buy.   Today, however, I am going to discuss four other … Continue reading →

A Surefire Way to Get Your Bookkeeping Clients to Agree to Your Rate Increase

  By Linda Hunt | January 18, 2012 - 5:01 am | Bookkeeping, Getting Customers, Increasing Profits, Money Making Tips
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In a recent article, I shared how a bookkeeper can face their fears and have the “money conversation” with clients about raising rates. Today, I want to share some practical ways to approach this touchy topic with clients. Over the years I’ve come up with what I call a price increase formula. I have never had a bookkeeping client object to my rate increase since I began implementing it. I discovered that the key was to be prepared. I recommend that you script out what points you want to cover in a verbal conversation as well as written communication in … Continue reading →

Lesson Learned: A Faster Way to Setup A New Computer

  By E.T. Barton | December 20, 2011 - 9:23 pm | About, Case Studies, Lessons Learned, Money Making Tips, Money Saving Tips, Step-by-Step Instructions
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This past weekend has been yet another eventful “Lesson Learned the Hard Way” weekend.  This weekend, I had my laptop die an untimely death.  To say it was unexpected would be a lie.  I saw the signs; I knew it was going to stop working for me sooner rather than later.  Thus, at the first sign of serious trouble, I began to think of laptops I have loved and lost over the years.  As I did, I suddenly realized a very disturbing fact:  I have gone through four laptops in nine years. As you can imagine, I was not delighted … Continue reading →

CASE STUDY: When Making Any Sales, “The Eye Buys”

  By E.T. Barton | December 12, 2011 - 11:18 pm | Getting Customers, Increasing Profits, Money Making Tips, Small Business Advice
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In today’s case study, I am reviewing a Pet Shop.  This pet shop is in a mall in Spain, (the only mall in town) and it is the only pet shop for several miles.  A LOT of people walk by this store everyday, but not so many actually go into the store.  By looking at the picture, can you guess why?    Their Three Biggest Mistakes Myself – I had probably walked past this shop about a  dozen times, on several different mall visits, when I suddenly realized there was a pet shop located right smack dab in the middle … Continue reading →

How to Charge More for What Comes Easily to You

  By E.T. Barton | August 9, 2011 - 1:32 pm | Bookkeeping, Guest Bloggers, Increasing Profits, Money Making Tips, Small Business Advice, Spotlights, Virtual Bookkeeping
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Linda Hunt is the founder of SUMSOLUTIONS, a company devoted to teaching freelance bookkeeping professionals how to build and sustain a profitable practice that supports their body, mind and spirit. Are you ready to learn marketing strategies that work? Click here http://www.sumsolutions.com/free-webinar-lead-generating-strategies/ to join Linda on a FREE webinar for bookkeepers – “Lead Generating Strategies that KEEP Your Pipeline Full.” ********************************************************************************** In the past, every time a prospective or existing client challenged or questioned me on my fee, I would become a deer in headlights!  In my head, I would be shouting “I cannot believe that this is happening again!” … Continue reading →