Tag Archives: gain customers

Is a Loyalty Program Right for Your Business? Part 2

  By E.T. Barton | March 28, 2012 - 12:39 am | Getting Customers, Increasing Profits, Money Making Tips, Money Saving Tips, Small Business Advice
2 Comments

Yesterday, in the article “Is a Loyalty Program Right for Your Business? Part 1,” I discussed what a loyalty program is, and how it can bring back repeat customers, which should appeal to any business looking to stay afloat.  I then went over four different loyalty programs that any business can utilize, as well as examples of those programs and the Dollars and Cents of the program.  Those programs were:  Buy 10 Get 1 Free, Free Gift with Gift Card / Loyalty Program Purchase, Collusion Programs, and Try Before You Buy.   Today, however, I am going to discuss four other … Continue reading →

The New American-Style Customer Service

  By E.T. Barton | January 31, 2012 - 10:43 pm | Getting Customers, Small Business Advice
11 Comments

As I’ve begun my year-long journey around the world, my mind has transitioned from constant worker to constant customer. Yet at the same time, my researcher’s brain has shifted into high gear. Every town and attraction I’ve visited, I have analyzed, weighed and compared that location to “what we do back home.” Because I’ve done market research for so many years, I can’t help but notice what these attractions are doing wrong, what they are doing right, and what they could be doing better. Through all of this constant analysis, there is one themed-thought that has been uppermost in mind. … Continue reading →

Is a Loyalty Program Right for Your Business? Part 1

  By E.T. Barton | June 21, 2011 - 12:28 pm | Getting Customers, Increasing Profits, Money Making Tips, Small Business Advice
1 Comment

Running a business that relies on “repeat business” can be very stressful, especially with the economy the way it is today.   Consumers are counting their pennies more than ever as they lose their jobs and their homes.  Add that to the possibly high competition in your area, and you could soon find yourself looking down the barrel of a gun – your business on the line.  What’s a responsible business manager to do?  Simple.  When your business relies on repeat business, you need to make your business “worthwhile” to your customers.  You need to give them the best value for … Continue reading →

CASE STUDY: What’s Your Business’s Attraction?

  By E.T. Barton | February 3, 2011 - 1:13 am | Case Studies, Getting Customers, Money Making Tips, Money Saving Tips, Small Business Advice
1 Comment

In all my studies of business, I have found that many businesses – especially small businesses – are the same. Business owners and managers all use similar models when it comes to making money, and often sell the exact same products. However, the success or failure of a business can often depend on how the business is managed and what is done to set the business apart. Do what everyone else is doing and the business can fail; do something unique and the business can thrive. One of the best tools for any business to use toward the desired result … Continue reading →

Feng Shui in the Business World Part 2–Color Basics

  By E.T. Barton | January 11, 2011 - 11:37 pm | Money Making Tips, Money Saving Tips, Small Business Advice
1 Comment

In yesterday’s posting, Feng Shui in the Business World, I discussed the concept of Feng Shui and how it is the study of the environment upon the human psyche.  I also stated that with a few applications of Feng Shui to a business, you can change the overall feel of a business, or any aspect of the business (like perhaps an office or retail environment).  This, in turn, can help to attract customers and make customers feel comfortable at that business, or make the people within that business more comfortable and productive.  While I will not go too in-depth in … Continue reading →