The New American-Style Customer Service
As I’ve begun my year-long journey around the world, my mind has transitioned from constant worker to constant customer. Yet at the same time, my researcher’s brain has shifted into high gear. Every town and attraction I’ve visited, I have analyzed, weighed and compared that location to “what we do back home.” Because I’ve done [...]
Growing Your Business in a Screwed Up Economy
I don’t know about you, but I am SOOOOO tired of hearing about the screwed up economy. I see it on TV shows and in movies. I hear about it on the radio and in casual conversations. I even read about it in books, newspapers and on blogs. Everyone – no matter where they are [...]
CASE STUDY: When Making Any Sales, “The Eye Buys”
In today’s case study, I am reviewing a Pet Shop. This pet shop is in a mall in Spain, (the only mall in town) and it is the only pet shop for several miles. A LOT of people walk by this store everyday, but not so many actually go into the store. By looking at [...]
Paint a Target on Your Customers
In BOOKKEEPING MONEY-SAVING TIP #4: Analyze Your Business Location, I discussed the fact that many businesses make the mistake of choosing a bad retail location because they don’t analyze the location in relationship to their competitors. In actuality, proximity to competitors is merely one reason why a business location can fail. Another common reason is [...]
How BNI Can Help You Get Customers
BNI (Business Networking International) – www.bni.com The Following Excerpt is from our newest Book – “How to Start a Lucrative Bookkeeping Business.” We will be launching this book on June 30th, so if you have any comments about this excerpt (or testimonials), please fill us in. We want to make sure to have the most [...]
