How BNI Can Help You Get Customers

BNI (Business Networking International) – www.bni.com The Following Excerpt is from our newest Book – “How to Start a Lucrative Bookkeeping Business.”  We will be launching this book on June 30th, so if you have any comments about this excerpt (or testimonials), please fill us in.  We want to make sure to have the most thorough information we can find. If you would like an update of when this book will be released, sign up for our blog’s email newsletter.  It is only sent out once a month.  You can sign up by simply filling in the form to the … Continue reading

How to Charge More for What Comes Easily to You

Linda Hunt is the founder of SUMSOLUTIONS, a company devoted to teaching freelance bookkeeping professionals how to build and sustain a profitable practice that supports their body, mind and spirit. Are you ready to learn marketing strategies that work? Click here http://www.sumsolutions.com/free-webinar-lead-generating-strategies/ to join Linda on a FREE webinar for bookkeepers – “Lead Generating Strategies that KEEP Your Pipeline Full.” ********************************************************************************** In the past, every time a prospective or existing client challenged or questioned me on my fee, I would become a deer in headlights!  In my head, I would be shouting “I cannot believe that this is happening again!” … Continue reading

Is a Loyalty Program Right for Your Business? Part 1

Running a business that relies on “repeat business” can be very stressful, especially with the economy the way it is today.   Consumers are counting their pennies more than ever as they lose their jobs and their homes.  Add that to the possibly high competition in your area, and you could soon find yourself looking down the barrel of a gun – your business on the line.  What’s a responsible business manager to do?  Simple.  When your business relies on repeat business, you need to make your business “worthwhile” to your customers.  You need to give them the best value for … Continue reading

CASE STUDY: What’s Your Business’s Attraction?

In all my studies of business, I have found that many businesses – especially small businesses – are the same. Business owners and managers all use similar models when it comes to making money, and often sell the exact same products. However, the success or failure of a business can often depend on how the business is managed and what is done to set the business apart. Do what everyone else is doing and the business can fail; do something unique and the business can thrive. One of the best tools for any business to use toward the desired result … Continue reading

Feng Shui in the Business World Part 2–Color Basics

In yesterday’s posting, Feng Shui in the Business World, I discussed the concept of Feng Shui and how it is the study of the environment upon the human psyche.  I also stated that with a few applications of Feng Shui to a business, you can change the overall feel of a business, or any aspect of the business (like perhaps an office or retail environment).  This, in turn, can help to attract customers and make customers feel comfortable at that business, or make the people within that business more comfortable and productive.  While I will not go too in-depth in … Continue reading