Is a Loyalty Program Right for Your Business? Part 1

Running a business that relies on “repeat business” can be very stressful, especially with the economy the way it is today.   Consumers are counting their pennies more than ever as they lose their jobs and their homes.  Add that to the possibly high competition in your area, and you could soon find yourself looking down the barrel of a gun – your business on the line.  What’s a responsible business manager to do?  Simple.  When your business relies on repeat business, you need to make your business “worthwhile” to your customers.  You need to give them the best value for … Continue reading

CASE STUDY: What’s Your Business’s Attraction?

In all my studies of business, I have found that many businesses – especially small businesses – are the same. Business owners and managers all use similar models when it comes to making money, and often sell the exact same products. However, the success or failure of a business can often depend on how the business is managed and what is done to set the business apart. Do what everyone else is doing and the business can fail; do something unique and the business can thrive. One of the best tools for any business to use toward the desired result … Continue reading

Feng Shui in the Business World Part 2–Color Basics

In yesterday’s posting, Feng Shui in the Business World, I discussed the concept of Feng Shui and how it is the study of the environment upon the human psyche.  I also stated that with a few applications of Feng Shui to a business, you can change the overall feel of a business, or any aspect of the business (like perhaps an office or retail environment).  This, in turn, can help to attract customers and make customers feel comfortable at that business, or make the people within that business more comfortable and productive.  While I will not go too in-depth in … Continue reading

Feng Shui in the Business World

  I first learned of Feng Shui in the last place most people would expect to learn about it…a romance novel…a hot, incredibly cheesy, romance novel.  The heroine of this romance novel (title long forgotten) was absolutely obsessed with Feng Shui.  In fact, in the story, the heroine used Feng Shui to turn the hero’s world upside down.  She painted his house, moved his furniture, and had a giant water fountain installed outside of his front door.  (You’re snickering, aren’t you?) Well, as horrible as the story sounds, it wasn’t actually too bad.  Truth be told, once I put the book … Continue reading

Bookkeeping Money-Saving Tip #17: Free Networking for Clients

photo credit: daniellelorenz Recently, I’ve had a few bookkeepers asking me for advice on how to get some clients.  Since right now is definitely the best time for any bookkeeper to get more freelance customers – it being “tax season,” and all – I am going to talk today about a fantastic way to find clients for free… Many, many articles ago, I wrote an article about How BNI Can Help You Get Customers.  I also wrote about BNI in my eBook, “Top 10 Strategies for Finding Bookkeeping Clients,” I’m going to expand on that information a bit right now … Continue reading