Tag Archives: how to get clients

Is a Loyalty Program Right for Your Business? Part 2

  By E.T. Barton | March 28, 2012 - 12:39 am | Getting Customers, Increasing Profits, Money Making Tips, Money Saving Tips, Small Business Advice
2 Comments

Yesterday, in the article “Is a Loyalty Program Right for Your Business? Part 1,” I discussed what a loyalty program is, and how it can bring back repeat customers, which should appeal to any business looking to stay afloat.  I then went over four different loyalty programs that any business can utilize, as well as examples of those programs and the Dollars and Cents of the program.  Those programs were:  Buy 10 Get 1 Free, Free Gift with Gift Card / Loyalty Program Purchase, Collusion Programs, and Try Before You Buy.   Today, however, I am going to discuss four other … Continue reading →

CASE STUDY: A Coffee Ship with a Kick Part 1–A Job Well Done

  By E.T. Barton | February 14, 2012 - 11:04 pm | Case Studies, Getting Customers, Small Business Advice, Spotlights
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In previous case studies, I said that I wouldn’t call out the name of any businesses that I named in my Case Studies.  I said that because I do not wish to inadvertently harm any businesses that I discussed.  I am about to break that rule, however… but for a reason.  I am naming this business because I think they are doing so much right, they deserve the accolades.  However, no matter what business you are in, there is always room for improvement.  So today, I will name this business, point out everything they are doing right, and then make … Continue reading →

The New American-Style Customer Service

  By E.T. Barton | January 31, 2012 - 10:43 pm | Getting Customers, Small Business Advice
11 Comments

As I’ve begun my year-long journey around the world, my mind has transitioned from constant worker to constant customer. Yet at the same time, my researcher’s brain has shifted into high gear. Every town and attraction I’ve visited, I have analyzed, weighed and compared that location to “what we do back home.” Because I’ve done market research for so many years, I can’t help but notice what these attractions are doing wrong, what they are doing right, and what they could be doing better. Through all of this constant analysis, there is one themed-thought that has been uppermost in mind. … Continue reading →

Paint a Target on Your Customers

  By E.T. Barton | November 14, 2011 - 10:09 pm | Getting Customers, Small Business Advice
26 Comments

In BOOKKEEPING MONEY-SAVING TIP #4: Analyze Your Business Location, I discussed the fact that many businesses make the mistake of choosing a bad retail location because they don’t analyze the location in relationship to their competitors.  In actuality, proximity to competitors is merely one reason why a business location can fail.  Another common reason is failure to identify the customers in that location’s area.  If you don’t know who your customers are and where they are located, your business can go down in flames at any point of a business’s life. In other words – if you know WHO your … Continue reading →

Referrals for Your Bookkeeping Business

  By E.T. Barton | August 1, 2011 - 1:32 pm | Bookkeeping, Getting Customers, Guest Bloggers, Small Business Advice, Spotlights, Virtual Bookkeeping
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Sylvia Jaumann has been a bookkeeper for over 20 years and runs Savvy Bookkeeping Systems.  She is the author of books, ebooks and reports on starting and running bookkeeping businesses.  You can read more articles on her website http://www.startbookkeepingbusiness.net. ********************************************************************************** Most successful freelance bookkeepers find that they get their best clients through referrals from other people. These are the clients who pay your invoices promptly, are easy to work with and typically (but not always), hand in their paperwork to you in a fairly organized fashion. Why, you ask? Simply because of the social pressure that comes from being referred … Continue reading →