Tag Archives: how to get customers

Is a Loyalty Program Right for Your Business? Part 1

  By E.T. Barton | June 21, 2011 - 12:28 pm | Getting Customers, Increasing Profits, Money Making Tips, Small Business Advice
1 Comment

Running a business that relies on “repeat business” can be very stressful, especially with the economy the way it is today.   Consumers are counting their pennies more than ever as they lose their jobs and their homes.  Add that to the possibly high competition in your area, and you could soon find yourself looking down the barrel of a gun – your business on the line.  What’s a responsible business manager to do?  Simple.  When your business relies on repeat business, you need to make your business “worthwhile” to your customers.  You need to give them the best value for … Continue reading →

CASE STUDY: Coffee Shop with a Kick Part 2–What They Can Do Better

  By E.T. Barton | May 31, 2011 - 10:15 am | Case Studies, Getting Customers, Small Business Advice, Spotlights
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[Ad#Adsense] In yesterday’s post, CASE STUDY: A Coffee Ship with a Kick Part 1–A Job Well Done, I talked about a great little coffee shop in Ventura California named Java Joe’s (www.MyJavaJoes.com).  In that post, I discussed all the things they are doing right to keep their customers coming back.  Today, I am going to discuss what they can do better to make even more money (since every business has room to improve).  After that, I discuss how some of these principles can be applied to any business, whether you’re a bookkeeper or something else.  What Java Joe’s Can Do … Continue reading →

Bookkeeping Money-Saving Tip #16: The Email Subscription List

  By E.T. Barton | December 23, 2010 - 10:08 pm | Blogging, Bookkeeping, Getting Customers, Money Making Tips, Money Saving Tips, Small Business Advice, Virtual Bookkeeping
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One of the best things that any business can do is to generate an Email List, especially, an Email SUBSCRIPTION List.  With an email list, bookkeepers can email invoices and sales receipts to customers.  Even better, the advertising department (or person) can use an Email Subscription List to send out advertisements to customers and thus generate additional sales.  If nothing else, having an email subscription list gives a business an opportunity to remind customers that they exist – that they have products that might interest the customer at any time of year, and to offer extra incentives for getting them … Continue reading →

Why Australian Businesses Seem to Be Failing

  By E.T. Barton | August 31, 2010 - 4:27 pm | Getting Customers, Increasing Profits, Small Business Advice
5 Comments

I am not going to sit here and even pretend to be an expert at Australian business.  I have not been in Australia long enough, or done any kind of research on Australian businesses, to proclaim that I am any kind of expert.  However, I am an expert when it comes to American businesses and why American businesses often fail.  I have researched hundreds and even thousands of individual businesses, their revenues and expenses, their attendance, their local demographics, etc, etc, etc, and thus I have an excellent idea of what will make any business work, no matter who the … Continue reading →

Bookkeeping Money-Saving Tip # 14: Making Money with Your Website (Part 2)

  By E.T. Barton | July 30, 2010 - 3:50 am | Decreasing Expenses, Getting Customers, Increasing Profits, Small Business Advice
8 Comments

In the last BOOKKEEPING MONEY-SAVING TIP # 13: Make Money With Your Website (Part 1), I discussed two ways that you can supplement your income with your business blog.  As promised, here is another tip that anyone can do to make money with their business website.  However, today I am only going to focus on one main money-making idea because it is such an important and valuable way to make money.  It is your business blog.  With a business blog, you are basically getting free advertising (for really only the cost of your time to write an article), you are … Continue reading →