Tag Archives: small business owner

CASE STUDY: A Coffee Ship with a Kick Part 1–A Job Well Done

  By E.T. Barton | February 14, 2012 - 11:04 pm | Case Studies, Getting Customers, Small Business Advice, Spotlights
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In previous case studies, I said that I wouldn’t call out the name of any businesses that I named in my Case Studies.  I said that because I do not wish to inadvertently harm any businesses that I discussed.  I am about to break that rule, however… but for a reason.  I am naming this business because I think they are doing so much right, they deserve the accolades.  However, no matter what business you are in, there is always room for improvement.  So today, I will name this business, point out everything they are doing right, and then make … Continue reading →

The SpongeBob SquarePants School of Business

  By E.T. Barton | November 28, 2011 - 10:42 pm | Case Studies, Getting Customers, Increasing Profits, Money Saving Tips, Small Business Advice, Spotlights
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  Okay, I have a confession to make:  I am a Mom.  Even worse, I am a Mom with a Toddler.  What that means is that as a “Mom with a Toddler,” I know all the words to “Elmo’s World.”  I also know how to “Do the Pigeon” and that “C is for Cookie” (which is good enough for me).  I know how to read Dora’s map, and I know Hannah Montana’s true identity. What’s more… I know “who lives in a Pineapple under the sea.” Why do I know these things, you may wonder? Well, as any Moms with … Continue reading →

Uninformed Formation—Five Mistakes in Establishing a Business

  By Guest Blogger | October 8, 2011 - 9:38 am | Bookkeeping, Guest Bloggers, Small Business Advice, Spotlights, Virtual Bookkeeping
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by Richard Streitfeld, CPA, CFE Richard Streitfeld is a Certified Public Accountant with Aaronson Lavoie Streitfeld Diaz and Company in Cranston, Rhode Island. This article is a summary of key points he made in a talk on entity formation for www.roundone.com, a website for entrepreneurs. It was published in Providence Business News. October 16-22, 2006. Richard can be reached at 401-223-0205 or at rich@alscpa.com * These are real people and real situations, but the names and descriptions have been altered to protect their privacy. ************************************************************ Not having a plan for your business – Brian*, a passionate and talented karate teacher, … Continue reading →

A Great Way to Advertise Your Business

  By E.T. Barton | August 29, 2011 - 8:02 pm | Money Saving Tips, Spotlights, Virtual Bookkeeping
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I’ve been involved in the writing industry for a couple years now, and as such, I am always looking for ways to promote books. One of the most popular methods is giving out bookmarks, postcards, and business cards relating to an author’s books. Even more recently, I’ve noticed that a lot of authors are making “trailers” for their books. The goal for a writer is not just to advertise their book, but to create a relationship with their readers in the same way that we bookkeepers try to create personal relationships with our customers. Our goals are to foster relationships … Continue reading →

Why I Became an Independent Bookkeeper

  By E.T. Barton | August 23, 2011 - 6:49 pm | About, Virtual Bookkeeping
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There comes a point in every future business owner’s life when they say, “Take this job and shove it.  I don’t need you.  I don’t need anybody.  In fact, I’m never working for anyone else ever again.”  Then the next thing that person knows, they’re slamming a door behind them, racing across toward their crappy little car, and burning rubber out of a parking lot.  (Ah – the memories.)  A week later, they’re starting something new with a lump in their throat and their heartbeat racing a mile a minute.  They’re contemplating DBAs, websites, business cards, and whether they really … Continue reading →