Tag Archives: small business tools

CASE STUDY: Coffee Shop with a Kick Part 2–What They Can Do Better

  By E.T. Barton | May 31, 2011 - 10:15 am | Case Studies, Getting Customers, Small Business Advice, Spotlights
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[Ad#Adsense] In yesterday’s post, CASE STUDY: A Coffee Ship with a Kick Part 1–A Job Well Done, I talked about a great little coffee shop in Ventura California named Java Joe’s (www.MyJavaJoes.com).  In that post, I discussed all the things they are doing right to keep their customers coming back.  Today, I am going to discuss what they can do better to make even more money (since every business has room to improve).  After that, I discuss how some of these principles can be applied to any business, whether you’re a bookkeeper or something else.  What Java Joe’s Can Do … Continue reading →

CASE STUDY: What’s Your Business’s Attraction?

  By E.T. Barton | February 3, 2011 - 1:13 am | Case Studies, Getting Customers, Money Making Tips, Money Saving Tips, Small Business Advice
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In all my studies of business, I have found that many businesses – especially small businesses – are the same. Business owners and managers all use similar models when it comes to making money, and often sell the exact same products. However, the success or failure of a business can often depend on how the business is managed and what is done to set the business apart. Do what everyone else is doing and the business can fail; do something unique and the business can thrive. One of the best tools for any business to use toward the desired result … Continue reading →

The 10 Customer Service Rules that All “Big Businesses” Utilize

  By E.T. Barton | December 2, 2010 - 9:27 am | About, Getting Customers, Small Business Advice, Step-by-Step Instructions
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You may be wondering, “E.T. Barton is a bookkeeper and a researcher.  What the heck could she possibly know about customer service?  What qualifies her to teach a lesson like this one?  She’s ‘Back Office’ – NOT Retail.”  Picture by thadz To be quite honest…I rock at customer service.  I mean, I seriously kick butt.  But that is not actually what qualifies me as a customer service expert.  What qualifies me is the fact that one of my very first jobs – back when I was in high school – was as a cashier at Carls Jr.  From there, I … Continue reading →

Why Australian Businesses Seem to Be Failing

  By E.T. Barton | August 31, 2010 - 4:27 pm | Getting Customers, Increasing Profits, Small Business Advice
5 Comments

I am not going to sit here and even pretend to be an expert at Australian business.  I have not been in Australia long enough, or done any kind of research on Australian businesses, to proclaim that I am any kind of expert.  However, I am an expert when it comes to American businesses and why American businesses often fail.  I have researched hundreds and even thousands of individual businesses, their revenues and expenses, their attendance, their local demographics, etc, etc, etc, and thus I have an excellent idea of what will make any business work, no matter who the … Continue reading →

Bookkeeping Money-Saving Tip # 14: Making Money with Your Website (Part 2)

  By E.T. Barton | July 30, 2010 - 3:50 am | Decreasing Expenses, Getting Customers, Increasing Profits, Small Business Advice
8 Comments

In the last BOOKKEEPING MONEY-SAVING TIP # 13: Make Money With Your Website (Part 1), I discussed two ways that you can supplement your income with your business blog.  As promised, here is another tip that anyone can do to make money with their business website.  However, today I am only going to focus on one main money-making idea because it is such an important and valuable way to make money.  It is your business blog.  With a business blog, you are basically getting free advertising (for really only the cost of your time to write an article), you are … Continue reading →